Apple’s patient plan for world domination

“Apple’s out-sized plans in the smartwatch market—and speculation it is ready to plunge into car and head gear technology—has the distinct feel of a blueprint for world domination,” Jon Swartz writes for USA Today. “And, in classic Apple fashion, it is showing patience and discipline in learning from the missteps of others as it relentlessly climbs toward $1 trillion in market value.”

“Apple has shown a remarkable knack in letting others create buzz in a market — say phones or tablets — only to swoop in and catch a sizable chunk of revenue in that market,” Swartz writes. “The strategy comes straight out of the Steve Jobs playbook of coming to market with a clearly differentiated product that does two or three things better than its competitors.”

Swartz writes, “I once asked Steve Jobs if he was familiar with Tucker: The Man and His Dream (1988), a Francis Ford Coppola movie starting Jeff Bridges as Preston Tucker, a maverick car designer who revolutionized safety features and a sleek look — only to be crushed by the Big Three automakers, who later co-opted his ideas. ‘No,’ a smiling Jobs said, leaning forward. ‘But it sounds like a great movie.'”

Read more in the full article here.


  1. Apple doesn’t make everything for everyone… they make what they want to make. They don’t give in to general consensus… It’s this stubborn ethos that perplexes analysts and competitors. They have the highest satisfaction ratings because a majority of the people who buy their products get it.

    1. Wanted to add…

      Unlike the competition who build devices for people to buy, Apple makes products to enrich the lives of their customers. Apple sees their products as a liberation from technology – not a high tech device to geek-out over. You can see it in their ads. There’s no mention of specs – just images of people living their lives.

    2. Actually, I think only a minority of people who buy Apple products today get what Apple is about. People on this site, yes, of course. Many of us have been following Apple for decades (even through the dark years 😱).

      I have no doubt that within the next few years Apple will reach $1 trillion market cap. And down the road they could even become the first corporate superpower.

      What I worry about more is if it’s even possible for other companies to model Apple’s DNA (the almost insane passion for design around the human experience). Apple has found something so fundamental and core to designing great products it would be a shame if this trait could not be transferred. I would like to think it could. But I have my doubts.

      1. I think your doubts are well founded. Look at big business today. First, eliminate the tobacco industry, then the existing auto industry, big pharma, oil, coal …, etc. All willing to knowingly sell products that are deadly to their customers. There is no hope as long as that mindset exists. It’s cultural, though, when a Japanese milk company delivered sour milk to a school, the president resigned in humiliation. When an American company did something similar, the president hired a lawyer to prove the kids were just a bunch of whiners, and it was the parents fault. So when American business dominance wanes, perhaps new values will emerge. Or, perhaps the Apples and Teslas will bring forth change from within.

      2. I disagree – when people see Apple’s ads and see people use Apple devices and then “test drive” them – i think they get a sense that it’s not about the product, but more about the experience, that is to say, the product disappears beneath the tool.

        I think there are many companies that are a lot like Apple, they’re just not tech companies. From the beginning, Apple’s corporate culture wasn’t anywhere near what tech culture was and or is today. Tech culture is rarely about humanity – Apple is one of the few technology companies that understands they’re here for their users, not the other way around.

  2. If Apple achieves ‘WORLD DOMINATION!’ it will be because their competitors LET them achieve it. Domination is most certainly NOT part of the Apple manifesto. I suspect that has a lot to do with why Apple is so successful. They have their eye on invention, quality, the future, the customer, collaboration and accomplishment of the insanely-great.

    If any business, or any individual, focuses on being Boss-Of-The-World, they have by definition FAILed to recognize the point of doing business. Self-destruction is the biggest enemy of such situations, as usual.

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