“The Apple Watch has made its first appearance on the cover of a U.S. magazine, with a shoot for fitness, health, and style publication Self,” James Vincent reports for The Verge. “The March issue of Self features Victoria’s Secret model Candice Swanepoel as the cover star, with Swanepoel appearing in exercise gear, the Apple Watch Sport on her wrist.”
“So far, the marketing for the Apple Watch has been fairly restrained, but this cover likely marks the beginning of increased activity from Apple’s ad team,” Vincent reports. “Although the device already had its global magazine debut on the cover of Vogue China last year, that particular shoot was focused on fashion and luxury, while this shoot is all about attainable health and fitness.”
Vincent reports, “The Watch itself is even showing the Activity app, Apple’s built in app for tracking movement and calories.”
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