Apple’s next big thing: The Apple Car?

“As rumors that Apple is making a self-driving car rev up, a peek under the hood of the company’s famed Industrial Design studio reveals a crew of talented automobile designers,” Leander Kahney writes for Cult of Mac. “An interest in futuristic cars is embedded deep within the DNA of Apple’s vaunted design team. Working under Jony Ive, Apple employs designers who worked on several fantastic concept cars, including a fabric-covered BMW that shifts shape depending on speed.”

“Ive has long been obsessed by cars. (He has quite a stable.) As a teenager, Ive wanted to be a car designer,” Kahney writes. “Apple’s possible interest in automotive innovation comes at a time of accelerating change for the transportation industry. From electric cars and high-mileage hybrids to autonomous vehicles and ride-sharing ventures, the way we move around the planet is undergoing rapid and radical transformation.”

Read more in the full article here.

Related articles:
Apple hiring auto engineers and designers – February 13, 2015
Apple and Volkswagen working on iCar? – August 29, 2007
RUMOR: Apple prepping vehicle navigation system – June 18, 2007
Business writer begs Apple CEO Steve Jobs to start a car company – November 02, 2006

39 Comments

  1. I hope the auto designers are working on a heads-up display for automobiles. Old eyes don’t change focus very fast, and having the instrument panel displayed in the in the far field in the windshield field of view would be a big help.

  2. The question for me to answer as to why a car at Apple would be what key goal is sought? It is not just another car or another Tesla.

    Simplified structure and safer? Easier to update and fix? Transform from auto to SUV quickly?

    What would be the goal of doing what everyone else is doing?

  3. Up to a few days ago I thought this idea was absurd, but evidence from many sources has changed my mind. Here are some thoughts about why this actually might make sense.

    Apple’s relevant strengths:
    – Brand value and Brand loyalty like none other in the world.
    – Absolute World Leading Industrial Design (I would trust Jony Ive over anyone else to hire the best car designers, and choose the best final designs)
    – World Class Software Skills
    – Unmatched skills in managing operations and manufacturing (Very few other company are likely to have been able to ramp up and ship 74 million high end phones in one quarter)
    – Ridiculous quantities of cash in the bank

    Here are some factors that effect car buying decisions and greatly benefit from these strengths:
    – Beauty and Sex appeal in design (Sex sells cars)
    – Infotainment and Phone Connectivity (more significant now than ever, and will be much more so in the future)
    – Brand confidence

    Yes apple has zero experience in automotive mechanics, but apple can partner with other companies, buy great companies, and hire great talent.

    What OTHER potential industries exist that offer total sales dollars on a similar scale and benefit so greatly from apples known strengths. None that I can think of. This could be one of the very few directions apple might go to that could provide heavy growth from here.

    1. “Ridiculous quantities of cash in the bank”

      As it happens, the market cap of Ford, Chrysler and GM combined comes to $143 billion. Apple’s cash on hand is around $178 billion.

      -jcr

  4. A few years back Tim was watching HBO
    and ‘Tucker’ comes on.
    “hmm…”

    Sooner/later: “And from the design team who brought you Steve’s yacht…”

    oh no

Add Your Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.