“In September last year, Apple disclosed its entry into the wearable market, the Apple Watch,” J. M. Manness writes for Seeking Alpha. “While some details of the device were revealed, and later a developers’ toolkit delivered, in regards to price, the only thing said was that the Sport model, the lowest priced of three, would start at $349”
“Apple aficionado site MacDailyNews has had a poll up for a while that asked its readers which model they would prefer of the six available,” Manness writes. “With over 1,500 people responding, I thought we might gains some insight into possible distribution of models, and from that estimate an average selling price.”
Manness writes, “Here is the poll questionnaire, and the results chart at the time they posted the article:”
Which Apple Watch will you buy? (1,535 Votes)
“To me, the surprise in the results is the strong showing for the Edition collection. The poll shows that 9% of respondents – 1 out of every 11 buyers – would be opting for the high-end Apple Watch, even though speculation is that the price will be definitely over $1000. This is much higher than I would have guessed,” Manness writes. “The question here is two-fold. First at what price do these buyers begin to drop off, and (of course) what will Apple’s price point really be? Will Apple go for a higher price for added exclusivity (and higher margins)? Or will they go for a lower price to generate more sales?”
Manness writes, “With this said, all there is to do is to multiply out the percentage distributions from the MDN poll with my estimated collection specific pricing.”
Read more in the full article here.