“There’s an incredible difference between what something costs and how much value we derive from it,” Rene Ritchie writes for iMore. “Apple’s success hinges on their understanding of this — we’ll pay more for something that we believe makes our lives better.”
“Sometimes ‘better’ is prestige or cachet, sometimes it’s adrenalin or excitement, sometimes its time saved or work accomplished,” Ritchie writes. “Often it’s a mix. Yet it’s what led Apple not only to record profits this quarter, but to the record average sales prices (ASP) behind them.”
“From iPhone to iPad to Mac, Apple is providing premium computing experiences at increasing size intervals and price points,” Ritchie writes. “Starting soon, it’ll be from Apple Watch to iPhone to iPad to Mac, and the increasing price points will top out not at 128GB or 27-inches but at gold.”
Read more in the full article here.
MacDailyNews Take: Yup.
Newsflash: Apple sells premium products at premium prices to premium customers – SteveJack, MacDailyNews, October 23, 2012
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]