Apple sold 34,000 iPhones per hour, 24 hours a day, every day of the holiday quarter

“Demand was so strong for the iPhone 6 in Apple’s first quarter that even bulls who expected the computer giant to beat estimates and knew the iPhone 6 was wildly popular were stunned by the magnitude of the outperformance,” Susan Kalla reports for Forbes. “The iPhone 6 sales were skewed toward international markets and sales grew 100% in mainland China despite the delayed launch in late October.”

“Apple first quarter revenues were $74.6 billion, about 15% above the Wall Street consensus of $65 billion,” Kalla reports. “EPS was $3.06 per share, 18% above the consensus estimates of $2.60 per share.”

Kalla reports, “‘The volume of iPhone sales was hard to comprehend. Think of it this way, we sold 34,000 iPhones per hour, 24 hours a day, every day of the quarter,’ said an astonished Tim Cook, CEO, during the conference call.”

Read more in the full article here.

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24 Comments

  1. ….and people think that we could make those in the USA…. I wonder how many Chinese are putting these together much less the suppliers keeping up… I don’t know how any other company could handle this much demand and the logistics involved.

  2. selling 34,000 of something per hour is pretty amazing, but they had to manufacture slightly more than that per hour, and then somehow get them packaged up and distributed all over the world so people could buy them. the logistics of all that is mind-boggling.

    1. It would seem mind-boggling to me, also. How many companies on the planet are able to do something like that of even less expensive products?

      So why does Wall Street think Apple should be able to sell an increasing amount of iPhones every quarter, year after year? Does that even make any sense at all? How greedy can investors be as to not have some reasonable upper limit to sales without saying a company is doomed. I honestly find that amount of greed quite frightening.

      I’m no financial expert but I think if Apple simply maintained these sales for the next few years without any iPhone sales growth, the company would be massively wealthy beyond imagination. I’m not talking about the share price or some market cap, but Apple’s actual internal monetary value.

  3. “The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact on the industry, the iPhone is less relevant. […] Apple will sell a few to its fans, but the iPhone won’t make a long-term mark on the industry.”
    Matthew Lynn, Bloomberg. January 13 2007

    I came across this as I was having fun reading the Apple Death Knell Counter over at The Mac Observer. Comedy gold!

    Not only is the product itself wonderful, but the feat of the manufacturing process in terms of the huge volumes truly is a miracle of modern times as well. (Just make sure to treat the many thousand workers as humans! I know Apple strives to do the best they can in that regard but they can’t control everything…)

    1. I’d really like to face him and ask him what he thinks about his statement. Would he be somewhat apologetic or admit he was wrong or would he continue to stand by his judgment? People are allowed to have their opinions but he was wildly off the mark.

      I know there are a lot of things I can’t tell about future value of a product because the future changes randomly so I no longer make future predictions. I simply realize that anything can happen based on changing circumstances. To me, driver-less cars seem absurd at this point in time but who knows five or ten years from now. I don’t consider myself a seer or a prophet.

      1. Driverless cars seem absurd to you? They seem inevitable to me. After getting smashed into at a stoplight recently by a guy who was looking at his smartphone, it’s pretty clear people would rather be doing other things than driving. With everybody so distracted, I can’t wait until the task of driving is no longer something a human has to do.

      2. Well, it’s very likely that Mr. Lynn has used an iPhone – or a spinoff, which all the other phones post iPhone are – for years now, lol. Astounding that many people, no matter how smart on some level, just couldn’t envisage what a game changer this device would turn out to be. Or be able to at least take it somewhat seriously and see the potential. There were also those who did, of course.

        Oh, and I would LOVE a driver-less car since I don’t have a driver’s license. I hope it becomes reality over the next decade =D

  4. While it is nice to see Apple shipping what the people want in hardware — I would really like it if it synced reliably to my Mac. It DOES NOT. Memory management is a huge fail, with the singly largest category of memory usage classified as “other”.

    Apple seriously needs to fix its software problems.

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