“Between 2006 and 2013, AMD & Nvidia fumbled the ball in mobile chips, losing their positions as the world’s leading GPU suppliers by failing to competitively address the vast mobile market, enabling Apple to incrementally develop what are now the most powerful mainstream Application Processor GPUs to ship in vast volumes,” Daniel Eran Dilger writes for AppleInsider.
“Due in large part to rapid technology advances funded by heavy investment from Apple (thanks to its profitability and economies of scale), both ARM and PowerVR have now become mobile technology leaders capable of shrugging off the competitive advances of some of the same vendors that previously had squeezed them out of the desktop PC market,” Dilger writes. “The fact that the world’s two deeply established GPU leaders — as well as Intel and Texas Instruments, the world’s two co-inventors of the microprocessor — have all been effectively pushed out of the mobile business by Apple — leaving nothing but low-end commodity part makers to compete against Apple’s high end, high volume sales of iOS device — says something remarkable.”
Read more in the full article here.