“In terms of why Apple would wish to acquire Semetric, well, it’s well-known that iTunes sales are starting to suffer, which is why the Cupertino company snapped up Beats Electronics for $3 billion,” Sawers reports. ” Apple recognizes that music-streaming is the future, and tied into this is big data.”
“For Apple to succeed with Beats, which it’s expected to relaunch as a core part of iOS in 2015, it needs to better understand what users are listening to and what they feel about it,” Sawers reports. “It’s worth noting that the broader Semetric platform tracks billions of data points, covering everything from TV shows and movies to books. It’s perfectly plausible that Apple isn’t merely focusing on music here, given that it also sells ebooks and films through iTunes.”
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