“Though many will scoff at the notion of an iPad and Mac that draw from the same family of application processors, it’s not as farfetched as it seems,” Sam Oliver writes for AppleInsider. “[Here’s] why today’s chipmaking giants could find themselves on the outside looking in during an Apple product launch in the near future.”
“Such a move is certainly in Apple’s DNA. Since Steve Jobs returned in 1997, the company has made its bones by ignoring the vox populi and doing what it felt needed to be done, sometimes dragging consumers kicking and screaming along with them,” Oliver writes. “Much has changed in the last 9 years. Computers have become “good enough” for the vast majority of consumers who use them for email, web browsing, and an occasional household budget spreadsheet — the gangbuster sales of Apple’s relatively underpowered MacBook Air line can attest to that.”
“To gain a real advantage, companies need a competitive edge that their rivals can’t just buy on the street,” Oliver writes. “This is what led Apple to custom chips for its iOS devices, and it’s why an ARM-powered MacBook isn’t an absurd idea.”
Muchad more in the full article here.
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