“The long-reigning king of the desktop OS is in trouble. Microsoft’s CEO, Satya Nadella, is rapidly steering the company into the back office and service spaces, while their nascent mobile and desktop platforms are crumbling around them,” Mark Reschke writes for TGAAP. “Microsoft is putting on a brave face continuing to heavily advertise the 2-in-1 Surface debacle, but Nadella is only buying time, as he must surely know that Apple and Google is the two-headed beast that Microsoft can not stop. In less than a decade, Microsoft will be associated with IBM or Oracle, not Apple or Google.”
“Apple’s iOS is poised for massive worldwide growth in 2015 and beyond, while Android is finding its way into embedded systems, cars and medical devices. Android is free, it is customizable and is a platform which is easy to develop upon,” Reschke writes. “C for microcontrollers, Linux and variants of, are being replaced by Android. And while Google pushes Android onto smartphone hardware that has no Apple logo on it, its permanent home may reside within your next generation cars, boats, microwaves, ovens and smart-fridge. The adoption rate of Android may be subtle, and Google is not able profit from the solutions their software empower, but it will be almost everywhere without anyone even knowing it is there. Microsoft has no ability to play where Google’s Android is headed.”
“Apple’s iOS and associated devices continue to lead the way as the mobile platform for the world,” Reschke writes. “With over 1 billion iOS devices sold to-date, and 60-70 million iPhones sold in the December quarter alone, iOS has become the consumer, business and general purpose mobile computing platform on a global scale.”
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