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Apple was doomed at the start of 2013 – and now it can do no wrong

“Apple was doomed at the start of the year. Now it can do no wrong,” Philip Elmer-DeWitt writes for Fortune. “What the hell happened?”

“‘Fire Tim Cook: Too Little, Too Late, Too Stupid,’ sneered a headline on the TheStreet exactly one week after Apple reported mixed Q1 results and got $41-per-share haircut,” P.E.D. writes. “By the end of 2014, Tim Cook was CNN’s CEO of the year, the Financial Times‘ Person of the Year and a Time Magazine POY runner up. The stock meanwhile, had split 7 for 1, grown 40%, and added nearly $200 billion to Apple’s market value.”

“What the hell happened?” P.E.D. writes. “Here’s what I remember…”

Read more in the full article here.

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