Will Apple put Sony’s ‘The Interview’ on Apple TV for Christmas?

“‘The Interview,’ the raucous comedy that became the center of a dispute over cybersecurity between the United States and North Korea, will be released in a small number of theaters on Christmas Day after all, Sony Pictures said on Tuesday,” Brooks Barnes and Michael Cieply report for The New York Times.

“Sony also left open the door to video-on-demand availability of the movie, either simultaneously with its debut in theaters, or nearly so,” Barnes and Cieply report. “In announcing the new plan on Tuesday, Michael Lynton, Sony Pictures’ chairman, said his studio was continuing efforts ‘to secure more platforms and more theaters so that this movie reaches the largest possible audience.'”

“‘Freedom has prevailed! Sony didn’t give up!’ Seth Rogen, who co-directed, co-wrote and co-stars in ‘The Interview,’ wrote on Twitter,” Barnes and Cieply report. “It remained unclear, however, whether any on-demand service would take ‘The Interview.’ According to people briefed on the matter, Sony had in recent days asked the White House for help in lining up a single technology partner — Apple, which operates iTunes — but the tech company was not interested, at least not on a speedy time table. An Apple spokesman declined to comment.”

Read more in the full article here.

MacDailyNews Take: Major mistake – unless Apple wants to continue to ignore Apple TV. This is free promotion! Apple should stand up artists’ freedom of expression. They should be pouncing on this. Hopefully, their disinterest is only being feigned as a negotiating tactic.

Do it, Apple. What are you going to lose, the vibrant North Korea market?

19 Comments

  1. I think the Christmas Day timing is the problem. Apple servers are always stretched on Christmas Day, and you don’t want everyone who got an Apple product for Christmas to be disappointed. Actually, there is a high probability of problems already, without adding a high demand movie to the bandwidth.

  2. While I usually agree with MDN’s take I can see Apple’s position on this. Apple has over 300+ retail stores around the world serving millions of customers. While taking a stand sounds emotionally like the right thing to do I can appreciate Apple’s position on this. Being the largest technology company brings certain responsibilities. This isn’t the Apple of the 1980’s anymore.

  3. Yep, Apple is a huge corporation that is beholding to it’s shareholders, not a rock band who can act wild and crazy. I’d love to rent the movie on my Apple TV, but I’m not going to lose sleep over it.

    1. China may be North Korea’s only remaining ally, but even they are fuming over the increasingly belligerent moves by the ridiculous little dictator. One of the Chinese generals (with an impeccable party standing) wrote a scathing article about the North Koreans:

      http://www.nytimes.com/2014/12/21/world/asia/chinese-annoyance-with-north-korea-bubbles-to-the-surface.html

      About the only thing preventing Chinese from completely abandoning and isolating North Korea is the possibility that, if NK government collapses, there will be Korean reunification, with a strong pivot towards the US. Between the two evils, at present, Chinese consider the belligerent NK a lesser evil, but that is not so certain anymore, as can be evidenced in the Chinese state/party mainstream media, which shows the increasing annoyance with the young Kim and his little fiefdom.

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