“Consumers are not yet sure what to make of the Apple Watch, and sales might not ramp up until 2016, Piper Jaffray’s Gene Munster told CNBC’s “Squawk Alley” on Monday,” Tom DiChristopher reports for CNBC.
“A Piper Jaffray survey shows just 7 percent of iPhone users intend to buy an Apple Watch when the product launches next year,” DiChristopher reports. “That compares with about 35 percent of iPhone users who said they would buy an iPad after seeing the tablet in action, Munster said.”
“He reiterated Piper Jaffray’s expectation that Apple will sell about 10 million watches during the product’s first year on the market. That compares to Street expectations of 15 million, while supply chain feedback suggests 20 million units could sell, said Munster,” DiChristopher reports. “‘At the end of the day, these interest levels are so minuscule that its hard to put (out) more optimistic numbers,’ he said.”
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MacDailyNews Take: People don’t know enough about Apple Watch yet. And from what they do know, they do not yet understand why they will be buying an Apple Watch sooner than later.