“Apple Inc. users have a love affair with organic food, but they don’t mind stretching for a Big Mac sometimes, either,” Jennifer Booton reports for MarketWatch.
“The top three retail locations for Apple Pay users during the first six weeks after the mobile payment service’s debut were Whole Foods Market Inc., Walgreen Co., and McDonald’s Corp new data show,” Booton reports. “Apple Inc.’s share of the mobile payments space shot to 1.7% from its launch on Oct. 20 through the end of November… Whole Foods Market Inc. has arisen as a retail star among Apple Pay, with the organic grocery store chain accounting for 20% of all Apple Pay transactions and 28% of all Apple Pay dollars spent in November,according to industry intelligence company ITG.”
“Walgreen Co. was the second-most popular location for Apple Pay last month with about 19% of transactions and 12% of spending,” Booton reports. “McDonald’s Corp. rounded out the top three with an 11% share of all transactions, though the fast-food joint racked up a much smaller 3% share of total spend, a signal users are willing to use their phones for even marginal purchases.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “BD” for the heads up.]