“Netflix will see its U.S. subscriber growth slow dramatically in 2015 as new Internet video services from HBO and others hit the market, research firm Strategy Analytics predicts,” Patrick Seitz reports for Bloomberg. “Netflix will add 30% fewer subscribers next year than this year, Strategy Analytics’ Michael Goodman said in a note Monday.”
“Netflix likely will add 4.1 million net new subscribers in the U.S. in 2015, compared with an estimated 5.91 million net new subscribers in 2014, Goodman said. He forecasts Netflix will end 2014 with 37.6 million paid subscribers in the U.S.,” Seitz reports. “‘The two primary factors contributing to Netflix slowing growth in the U.S. is growing (over-the-top subscription video on demand) market saturation and HBO’s entrance into the OTT video market,’ he said. Time Warner is expected to launch its stand-alone HBO streaming video service in April, according to Fortune.”
“Goodman also predicted that Google and Apple will launch subscription video-on-demand services in 2015,” Seitz reports. “‘Google and Apple want a share of this revenue,’ Goodman said. ‘Perhaps one of these two will acquire Hulu in 2015?'”
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