“2014 was a huge year for mobile payments — Apple released its digital wallet service in October,” Nicole Goodkind reports for Yahoo Finance. “2015 might offer more. ‘I think the real discussion around Apple Pay is about how Apple and its new offering can disrupt the industry,’ says Nicole Sinclair, senior stock analyst at TheStreet.com. ‘Right now we’re not seeing a really big uptake on the consumer or business side but the potential there is strong.'”
“Sinclair doesn’t believe that the potential for Apple Pay has been priced into Apple shares. ‘I don’t think a lot of things have been priced into Apple shares,’ she says. ‘Apple is still a very cheap stock,'” Goodkind reports. “She points to the new cycle of iPhone 6 and iPhone 6 Plus, where demand remains strong, as well the Apple watch and more. ‘It’s a cheap stock relative to where the S&P is trading and relative to its growth and its innovation,’ she says.”
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