“Apple and IBM announced a partnership to help companies build better mobile apps in July. The partnership offered services that ranged from procuring and managing devices to actual application development,” Maribel Lopez reports for Forbes. “Today, the two companies released the initial fruits of their labors. I met with Apple and IBM in Cupertino to discuss the team’s progress and review the new apps. The apps are simple, intuitive and visually clean.”
“It was clear from my meeting that the collaboration was more than a press release partnership. Each company has dedicated resources to the effort and they work together as a team,” Lopez reports. “The collaboration combines IBM’s extensive enterprise knowledge and technology solutions with Apple’s user experience prowess to deliver a set of highly usable, transactional and contextual mobile enterprise applications. The solutions are available to enterprise customers in banking, retail, insurance, financial services, telecommunications and governments. The companies also announced several clients that include Air Canada , Banorte, Citi and Sprint.”
“These apps are not merely updates or an evolution of existing PC apps. These apps are an entirely new species,” Lopez reports. “The apps that Apple and IBM have announced as part of their collaboration illustrate what an enterprise mobile first app should look like.”
Much more in the full article here.
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