“Kantar Worldpanel released its smartphone market share data for the three months ending in October, projecting that Apple (NASDAQ:AAPL) would have a record fiscal Q1 [calendar Q414],” Mark Hibben writes for Seeking Alpha.
“Because of the timing of Kantar’s data, you might argue that it exaggerates the impact of iPhone 6, which saw a big sales spike after its September unveiling. I agree that there was a spike, but Kantar’s data also includes August and September, when iPhone sales were in the doldrums in anticipation of the new iPhone roll-out,” Hibben writes. “Given that iPhone 6 sales have continued to be supply constrained, I feel it’s safe to assume that Kantar’s data is representative of December quarter performance.”
“Even with what I believe are very conservative assumptions, Apple’s iPhone 6 has enormous impact on revenue, posting a 32% jump in iPhone sales revenue, due to overall growth in the market, market share growth and ASP growth,” Hibben writes. “iPhone unit sales grow 22.9% year-over-year to 62.7 million units. Overall corporate revenue grows by 18.3% year-over-year to $65 billion.”
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