Apple iPhone gains significant share in US, Japan, Germany and Great Britain

“Kantar releases smartphone survey data on a monthly basis based on a three month rolling average. Its October results show that Apple’s iPhone gained significant share in the US, Japan, Germany and Great Britain,” Chuck Jones writes for Forbes. “Keep in mind that Kantar’s October data is an average of August, September and October so Apple’s share gains in October are greater then these results.”

“iPhone’s US share [is now] back above 40%,” Jones writes. “Apple’s iPhone share increased almost 9 percentage points from 32.6% in September to 41.5% in October. While the 41.5% is only 0.7 points above last October the 8.9 point gain is almost double last years 4.9 point gain from September 2013 to October when the iPhone 5c and 5s were launched. However, it is less than the iPhone 5’s gain of 18.4 points from 34.6% in September 2012 to 53.0% in October.”

“Japan’s iPhone share [is now] almost at 50%,” Jones writes. “Apple’s iPhone share increased by almost 17 points from 31.3% in September to 48.0% in October. While the 16.7 point month to month gain is greater than last years 13.9 point gain the 48.0% share is less than the 61.1% a year ago. However last years results are probably skewed since October 2013 was the first month that NTT DoCoMo supported the iPhone so there was probably huge pent-up demand for it by NTT’s users.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “jpbeads13” for the heads up.]


  1. “The smartphone market is now a commodity market. There’s nowhere to go but down for Apple and it’s high-margin iPhone.”

    What a difference a year makes.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.