“The iPhone 6 was initially outselling the iPhone 6 Plus by approximately 6 to 1 at launch, but over the last nine weeks as iPhone 6 Plus supply has ramped up and the new iPhones launched in China, the iPhone 6 is now outselling the Plus by approximately 3 to 1 according to Mixpanel and Fiksu,” Neil Cybart writes for Above Avalon. “Tech analyst Ben Bajarin reported Baidu/Umeng data suggests a similar breakdown between iPhone models in China.”
“We still don’t know how iPhone demand/supply imbalance is impacting consumer purchasing decisions,” Cybart writes. “Are consumers choosing the model that is in stock in-stores or with a shorter wait time online?”
“I wouldn’t be surprised if the iPhone 6 to iPhone 6 Plus ratio trends towards 2.5 to 1 suggesting approximately 70% of consumers are choosing iPhone 6 and 30% are choosing iPhone 6 Plus,” Cybart writes. “Why? The iPhone 6 Plus may represent a good compromise for consumers deciding between a phone and tablet.”
Read more in the full article here.