“The sales breakdown from Consumer Intelligence Research Partners applies to the first 30 days of iPhone 6 and iPhone 6 Plus availability in the U.S.,” Neil Hughes reports for AppleInsider. “Summarizing the data, analyst Steven Milunovich of UBS noted that the iPhone 6 accounted for 68 percent of all iPhone sales, while the iPhone 6 Plus took between 23 and 24 percent.”
“Together, the new iPhones represented about 91 percent of total iPhone sales over their first four weeks of availability, with the remaining units represented by the previous-generation iPhone 5s and iPhone 5c,” Hughes reports. “Milunovich said that although the iPhone 6 is outselling the iPhone 6 Plus by a 3-to-1 margin, it’s hard to tell how strong the demand for the 6 Plus actually is, as Apple continues to face supply shortages for its jumbo-sized iPhone.”
“CIRP’s research also looked at capacity, and found that the average storage capacity for buyers was 48 gigabytes, which is almost double the average storage capacity from a year ago,” Hughes reports. “This year, Apple ditched the 32-gigabyte capacity, and offers the iPhone 6 Plus in sizes of 16, 64, and 128 gigabytes.”
Read more in the full article here.
MacDailyNews Take: As we wrote back in September:
The current ratio of iPhone 6 to iPhone 6 Plus sales could be more of a supply issue than a demand issue. iPhone Plus supply continues to be severely constrained compared to iPhone 6. When supplies are more adequate (it’ll take months), we’ll be able to get a better gauge of iPhone 6 vs. iPhone 6 Plus popularity.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]