Apple debuts new wireless Beats headphones for Christmas

Beats, acquired by Apple Inc. in July 2014, today announced that it will be expanding its offering of exceptional wireless products with the launch of the new Solo2 Wireless on-ear headphones.

With a focus on sound, quality, design and usability, Beats continues to innovate in the Bluetooth market, growing its wireless headphone business 172% (Source: The NPD Group Retail Tracking Service, YoY January-September 2014, dollars) while providing consumers with products that enhance their lifestyle and music experience. Additionally, the company’s Solo model is the #1 headphone in the market (Source: The NPD Group Retail Tracking Service, YTD January-September 2014, dollars).

“We’re taking the most popular headphone in the world and adding wireless Bluetooth functionality to it,” said Beats President Luke Wood in a statement. “The Solo2 is already a world-class headphone much lauded for its acoustics, and now it joins our growing family of successful wireless products.”

Solo2 Wireless offers the same dynamic sound and streamlined design as Solo2, but with the added benefit of wireless capabilities. With its Bluetooth technology, Solo2 Wireless can move freely for up to 30 feet from your audio device. Take phone calls, skip songs, and change the volume using the “b” button and volume buttons on the ear cup. Its rechargeable battery allows you to enjoy up to 12 hours of wireless playback. Not charged? Not a problem. Just plug in the provided RemoteTalk cable and enjoy your music.

Beats Solo2 Wireless Headphones
Beats Solo2 Wireless Headphones

 
Sound: With fine-tuned acoustics for clarity, breath and balance, Solo2 Wireless delivers a complete listening experience. Regardless of the kind of music you’re into, its dynamic and wide range of sound will bring you closer to what the artist intended you to hear.

Design: With fast flowing curves and no visible screws, the Solo2 Wireless has a sleek, streamlined aesthetic. Starting at the center of the flexible headband, the frame of the Solo2 Wireless has an innovative curve that gives it a custom-fit feeling. Ergonomically angled ear cups pivot to complete this natural fit and provide optimal comfort and sound delivery.

Colors: Available in red, black, white, and blue.

Partnership: Beats has once again teamed up with project (RED), making the red Solo² an official (RED) product, helping to fight the battle against AIDS.

Solo2 Wireless retails for US $299.95 and will be available this month at Apple Online Store and select retailers. Red Solo2 Wireless will be sold exclusively at Verizon Wireless, in stores and online, through 2014.

Just in time for the holiday season, Beats will also release its new “Royal Edition” line of its wired Solo2 headphones in new colors including Stone Grey, Hunter Green, Imperial Violet, Blush Rose, and Sapphire Blue. “Royal Edition” Solo2 colors retail for $199.95 and will be available this month at Apple Online Store and select retailers.

Source: Apple Inc.

MacDailyNews Take: Yay, no wires with which to bother! No treble, either. 😉

17 Comments

  1. “We’re taking the most popular headphone in the world and adding wireless Bluetooth functionality to it…”

    Really?
    The *most popular* headphone?

    Something tells me these guys are going to learn how to be an Apple company the hard way.

    1. The year 2015 is going to be…
      It’s all about the bass bout the bass, no treble
      it’s all about the bass bout the bass, no treble
      Because Apple is bringing booty back!!!!! 🙂
      Thank beats for booty bass!

    2. It’s the #1 selling headphone in the market. Why is it a problem to say so? Apple occasionally says so about its products that are best sellers, and Steve and Tim brag all the time at keynote speeches that iTunes is the #1 music store, iPod is the #1 music player, iPad is the #1 tablet, etc. etc.

  2. I love that there is an ad for Bose right under the headline. I can see why Bose is scared. With its conservative looks the new generation of music listeners don’t want to be seen in what their parents would wear.

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