“If you’re in the market for a Fitbit device and you’re shopping at the Apple Store, you’ll probably have to shop elsewhere to purchase the fitness tracker,” Zac Hall reports for 9to5Mac.
“Apple has today removed the Fitbit Flex and other Fitbit products from its online store following low inventory over the past week,” Hall reports. “While its unclear why Apple is no longer selling Fitbit products through its retail channels, on the surface the move is similar to Apple’s decision to discontinue selling Bose headphones and speakers at its retail and online stores.”
“While the Bose move is highly suspected to be related to Apple’s purchase of Beats Electronics earlier this year, Apple could have dropped Fitbit for any number of reasons including lack of support for iOS 8’s HealthKit feature and direct competition from Apple’s upcoming Watch which includes fitness and health tracking features,” Hall reports. “Fitbit has publicly shared that it has no plans to integrate with Apple’s HealthKit tool which allows apps to share information with Apple’s new Health app on iOS 8.”
Read more in the full article here.