“Fresh data from ad network Chitika shows Apple’s iPad accounted for 79.9 percent of North American Web traffic for the month of September, up 1.9 points from measurements taken in July,” Mikey Campbell reports for AppleInsider.
“According to a fourth quarter update from Chitika’s research arm Chitika Insights, the iPad’s 79.9 percent marketshare is down from 81 percent year-over-year, but still sits far ahead of the closest competition, which happens to be Amazon’s Kindle Fire series at 6.7 percent,” Campbell reports. “Traffic generated by Amazon’s tablets held steady year-over-year.”
“Apple has the upper hand going into the holiday shopping season, especially with a recently refreshed lineup,”Campbell reports. “A more stable look at the market should be available once volatility surrounding the holidays dies down in January.””
Read more in the full article here.