“In the land of the iPhone 6 — Apple’s version of it, at least — it is always, it seems, 9:41,” Megan Garber reports for The Atlantic. “And that is, like pretty much else at Apple, by design. Even the time on Apple’s ubiquitous phone carries a marketing message.”
“You can trace the origins of Apple’s perma-clock back to January of 2007, when Steve Jobs gave his much-anticipated keynote at the Macworld Conference & Expo in San Francisco. The Apple CEO strode onstage right at 9:00 a.m.; about 35 minutes into his presentation, he… went on to announce: ‘Today Apple is going to reinvent the phone,'” Garber reports. “The screen behind him flashed to a picture of the first iPhone. It was 9:42 a.m.”
“Because of that, in Apple’s marketing literature for the new phone, the displays read 9:42. The new phones were pegged to the keynote—which is another way of saying that they were pegged to Steve Jobs,” Garber reports. “The tradition has continued, like so many Jobsian legacies, with every big new product Apple has launched…”
Read more in the full article here.