“‘Apple Watch is the most personal device we’ve ever created,’ said Apple CEO Tim Cook at the Flint Center last month. He went on to bullet the much-anticipated wearable as ‘an extremely precise and customizable timepiece… an intimate way to connect and communicate… [and] a comprehensive health and fitness companion,'” Anthony Wing Kosner writes for Forbes. “What he didn’t say was that it is also the preeminent platform for behavior design.”
“I was struck watching Cook present the Apple Watch how he was selling it on the basis of behavior change. Yes, the Jony Ive video emphasized it as a design tour de force. But the heart of the persuasion was about health and emotional connection. Whether this approach works has everything to do with the extent to which app makers (Apple’s and other’s) take advantage of the unique capabilities of this new platform,” Kosner writes. “First and foremost, can they make it easier for people to do the things they want to do?”
Read more in the full article here.