“Front and center at [yesterday’s Apple] event was the iPad Air 2, a thinner, more powerful version of the original iPad Air,” James Kendrick writes for ZDNet. “While it was evident Apple believes the iPad Air 2 is a big play for the company, the new iPad mini 3 didn’t have much of a launch.”
“Apple added Touch ID — the secure fingerprint reader —and a gold option. Everything else in the iPad mini 3 is exactly the same as the iPad mini 2,” Kendrick writes. “The lack of attention Apple is giving to the iPad mini seems like it’s stepping away from the small tablet form and going all in with the iPad Air 2 and iPhone 6 Plus. Perhaps management thinks that the big iPhone screen is infringing on iPad mini territory.”
“If so, it may be onto something. The iPhone 6 Plus is incredibly useful due to the large display,” Kendrick writes. “Moving away from the iPad mini makes sense when you think of Apple’s push to get in the enterprise. Its recent deal with IBM to get iPads into the corporate world is suited to the iPad Air 2 and iPhone 6 Plus far more than the iPad mini.”
Read more in the full article here.
Related articles:
iPad mini 3 vs. iPad mini 2 – October 17, 2014
Apple’s new iPad Air 2 is 13% thinner than a pencil; Touch ID a boon for enterprise users – October 16, 2014
Apple’s ‘superior’ iPhone 6 Plus destroys Samsung’s ‘clunky’ Galaxy Note 4 – October 15, 2014
Apple’s iPhone 6 Plus: Changing the way I work in a big way – October 14, 2014
Open thread: Does iPhone 6 Plus kill iPad mini, iPad Air sales? – October 6, 2014