“Something very strange is happening this week: there is an Apple event, and very few people – including myself – are particularly jazzed up about it,” Ben Thompson writes for stratechery. “Oh sure, I’ll watch it, and I hope I’m surprised, but there is very little in the rumor mill – a retina iMac, OS X Yosemite, and the iPad Air 2 – that is particularly noteworthy. If anything, it is that lack of noteworthiness that is the most noteworthy thing of all.”
“The question, though, is if the decline in the iPad’s fortunes is simply the natural order of things, Apple cannibalizing itself before others have the chance, or a missed opportunity,” Thompson writes. “I think that it’s all three.”
“I personally will always own an iPad simply because Paper on the iPad does something for me that no other Apple device does; this simply isn’t the case for nearly enough people,” Thompson writes. “This is Apple’s fault.”
Before commenting below, please read the full article – very highly recommended – here.
[Thanks to MacDailyNews Reader “S. Mulji” for the heads up.]
Related articles:
Apple’s iPhone 6 Plus: Changing the way I work in a big way – October 14, 2014
Open thread: Does iPhone 6 Plus kill iPad mini, iPad Air sales? – October 6, 2014