“The Romans had a phrase for it: Ars est celare artem. That is: “The art is to conceal the art.” When you’re doing something really difficult in public with the intent of gaining attention, don’t let on how difficult it is to do,” Charles Arthur writes for The Guardian.
“This came to mind as I considered the contrast between Google Glass and the Apple Watch,” Arthur writes. “Here are two giants of the technology industry, with respected worldwide brands; they vie for top position among the best-known and most-valued technology brands. And they’re both moving into the wearable technology space. Google is doing it with the emphasis on technology.”
“Glass is technology, being forced towards people on the basis that, because it’s technology, they’ll want it. So far, the evidence is: no, they don’t,” Arthur writes. “At which point we turn to the Apple Watch.”
Read more in the full article – recommended – here.