“Oppenheimer upgraded Apple from Perform to Outperform with a price target of $115,” StreetInsider reports. “Analyst Andrew Uerkwitz expects the iPhone 6/6 Plus to be, by far, Apple’s most successful phone launch.”
We believe iPhone 6 and 6 Plus combined will be the best selling iPhone generation to-date as iOS 8 and larger displays draw much broader consumer appeal than before—ultimately growing Apple’s market share. (risk: sales are so good, next gen iPhone sales decline year-on-year). We believe iPhone 6 and iOS 8 will bring important features to AAPL’s overall ecosystem that increases user stickiness: 1) Apple Pay, 2) HealthKit and Health App, and 3) integration between OS X and iOS, and 4) HomeKit. We believe these will drive market share gains. – Oppenheimer analyst Andrew Uerkwitz
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