“Apple’s pretty much annual October new product media event usually is preceded by a cute invitation sent to journalists. The invitation typically includes a phrase or graphic element that provides a vague clue to the secret agenda of the event,” Chris Maxcer writes for TechNewsWorld. “Presumably, this is to drum up excitement and speculation, in addition to creating an ah-ha moment when the audience understands the connection between the invitation and the actual announcement. This year, Apple’s hint is this: “It’s been way too long.” That is the worst teaser I’ve ever heard.”
“Consider the phrase: It’s been way too long since… what? Since we’ve seen you last? Since we partied like there was no tomorrow? Nah. In Apple Land, the connotation immediately turns to products and product announcements,” Maxcer writes. “Which then naturally turns to this: Which product hasn’t been updated in “way too long?” Which product has been neglected? Which product is in desperate need of a makeover?”
“It’s been way too long gives the speculation a negative spin, as if Apple has been neglecting a product rather than working feverishly on it and giving it the attention it deserves. Which other products have stagnated?,” Maxcer writes. “See how easy it is to consider Apple’s invite phrase in a negative light? I just used the word “stagnated,” which isn’t a word you want associated with your products — like say, the Mac mini, which has been largely ignored for two years. Or the iMac, which has gotten some touchups here and there, but no Retina displays.”
Read more in the full article here.
MacDailyNews Take: There will be those who say “It’s been way too long” would have immediately died in Steve Jobs’ Trash.
It’s official, Apple confirms October 16th special event: ‘It’s been way too long’ – October 8, 2014