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Analyst: Apple to unveil Apple TV App Store as soon as next week

“Apple is inching closer to unveiling an app store for its Apple TV set-top box, according to software developers interviewed by Global Equities Research,” Patrick Seitz reports for Investor’s Business Daily. “An app download store has long been rumored for Apple TV but has not yet come to light. Global Equities analyst Trip Chowdhry thinks the Apple TV app store is close to becoming reality based on a handful of developers he has questioned.”

“All of the developers are expecting a new Apple TV player with its own app store soon, but they are split on the timing of the launch, he said in a research note Wednesday,” Seitz reports. “Some say Apple will announce the new set-top box and app store on Oct. 16, when it is expected to show off new iPads and Mac computers. Others say it will happen in February, around the launch of the Apple Watch, he said.”

Seitz reports, “‘All these developers strongly believe that Apple has opened its Apple TV APIs (application programming interfaces) to some big developers including Facebook, Twitter, CNBC and Disney,” Chowdhry said. “These developers feel that Facebook and Twitter APIs may be built into (the) Apple TV Platform API, which if true, could jump-start a completely new TV experience called ‘Social TV.’ …Currently there are about 20 million Apple TV devices (in use) If Apple TV really opens up its APIs to the developers, it is conceivable that every household that has an iPhone will also have an Apple TV.'”

Read more in the full article here.

MacDailyNews Take: This sounds great, but it’s too bad that this is coming from Trippy Chowderhead. We’ll need a better source before we allow ourselves to get too excited.

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