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Apple CEO Tim Cook: We could have sold more iPhone 6/Plus units

“Early sales of Apple’s new iPhones have lived up to high expectations,” Brian X. Chen and Mike Isaac report for The New York Times. “”

“The company on Monday said it sold more than 10 million of the iPhone 6 and 6 Plus models in the first three days they were available in stores. That is higher than the nine million new iPhones it sold last year in their first weekend on sale,” Chen and Isaac report. “‘The iPhone 6 Plus demand is very strong. They’re basically sold out everywhere we checked,’ said Maynard Um, a senior research analyst for Wells Fargo. ‘But the iPhone 6 didn’t look to be fully sold out. That’s hard to tell if it’s because Apple has a lot of supply out there, or it’s because there’s less demand for it compared to the iPhone 6 Plus.'”

“‘The first weekend iPhone sales number continues to be more about how much Apple can supply than what the demand is in the market,’ said Walter Piecyk, managing director at BTIG Research, an industry firm. Timothy D. Cook, Apple’s chief executive, said as much on Monday. Apple ‘could have sold many more iPhones with greater supply, and we are working hard to fill orders as quickly as possible,’ he said in a statement,” Chen and Isaac report. “The latest iPhones also missed out on a big market: China. Apple has delayed the release of the iPhone 6 and 6 Plus there, apparently because the devices have not yet received approval from Chinese regulators.”

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