Apple Retail Store’s gameplan for iPhone 6/Plus launch

“The iPhone 6 and 6 Plus will officially hit store shelves this Friday,” Dan DeSilva reports for 9to5Mac. “Apple is going to great lengths to ensure that Friday runs smoothly for its customers and employees.”

“We’ve tracked down Apple’s retail gameplan so you’ll know what to expect on launch day including what percentage of iPhones Apple Stores are required to hold back, refreshment times (Starbucks usually) and Personal Setup details,” DeSilva reports. “Around 5 am, Apple specialists are directed to begin interacting with the line by sharing their excitement for iPhone 6/6 Plus and answering any questions. At this time, the line will be split based on order type: one for walk-in customers and one for Personal Pickup.”

“Next, walk-in customers will start getting their Reservation Pass placeholders. This new digital queue system will replace the physical product reservation cards that Apple used during previous product launches,” DeSilva reports. “Reservation Pass will be sent to customers’ phones via SMS or email and can be stored in PassBook.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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