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What the Apple Watch says about Apple

“Watching Timothy D. Cook last week as he introduced the Apple Watch to the world was almost touching, in his channeling of his predecessor,” Steve Lohr reports for The New York Times. “The back-and-forth pacing of the stage, the hand gestures, the cadence of his speech and the script unabashedly filled with superlatives — ‘We set out to build the best watch in the world’ — were all reminiscent of the late Steven P. Jobs.”

“Of course, Mr. Cook lacks the track record, life story and the showman’s flair of the Apple co-founder. But while leaders all leave the stage sooner or later, corporate values can endure,” Lohr reports. “For decades, Apple has stood out in the business world for three things: taste, trust and utility. These are not words scribbled on a white board or printed in an annual report, but values that have guided Apple’s product and design decisions. The Apple Watch reflects and interprets those values — how well it has done that will be its test of success or failure.”

“How well does the Apple Watch do on the taste test? The consensus is that it is a stylish piece of personal technology, given all that’s in it,” Lohr reports. “The critique among outside designers is that Apple has crammed too much in it… On the trust front, the Apple Watch should benefit from a trailing wind of good will. People like Apple products, to say the least. Its offerings have a well-earned reputation for feeling intuitive and personalized. Apple products respect the individual. People trust Apple… Then, there is a question of how many people will find utility from the device? Will the health-monitoring features, when combined with other offerings on the Apple Watch, for example, be enough to make large numbers of consumers buy it?”

Much more in the full article here.

MacDailyNews Take:

Along with many millions of people, you are going to want an Apple Watch. All you have to do it touch it and see even a glimpse of what it can do and you’ll be sold. Apple Watch already does so much, but once third-party developers get a hold of WatchKit and really dig in, the sky’s the limit! …The Apple Watch is going to be a massive hit that sells millions upon millions of units.SteveJack, MacDailyNews, September 9, 2014

Related articles:
Tim Cook of Apple Watch battery life: ‘You’ll want to charge them every night’ – September 12, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014

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