Some random moron named Paul Ausick: iPhone 6 pre-sales record ‘disappoints’

“Apple Inc. reported that the company had sold more than 4 million of its new iPhone 6 and iPhone 6 Plus in the first 24 hours that the devices were available for pre-ordering,” Paul Ausick writes for 24/7 Wall St. “What the company did not say was how many of the new smartphones it sold for the entire three-day weekend.”

“When Apple announced its first weekend sales total last year after the introduction of the 5c and the 5s, the company said it had set a new record for the first three days of 9 million units,” Ausick writes. “There is no such claim this year.”

“Is this bad news? Investors seem to think it’s not great news,” Ausick writes. “Shares were trading up less than 1% in Monday’s premarket session, which is not exactly a euphoric response to the first weekend’s sales.”

Full article – Think Before You Click™here.

MacDailyNews Take: There is no such claim this year because Apple’s iPhone 6 and iPhone 6 Plus have not yet gone on sale. Comparing the first 24-hours of pre-sales vs. the first 3-day weekend of actual sales last year is something that can only be attempted by the morbidly moronic.

24-hours of pre-sales ≠ three-days of actual sales

BTW, Paul, enjoy googling your name and finding our headline on the first page of results. You might want to remember that before you try fomenting next time.

Apple’s iPhone 6 and iPhone 6 Plus go on sale on Friday, September 19 at 8am local time.

We’ll be more than happy to compare last year’s opening weekend iPhone sales vs. this year’s once this year’s opening weekend iPhone sales actually occur (assuming Apple makes the figures available).

AAPL shares are currently trading up, at $102.60, less than a percentage point away from setting yet another all-time high.

Related articles:
Apple sets new record: First day preorders for 64-bit iPhone 6/Plus top four million units – September 15, 2014
Apple destroys smartphone sales record: First weekend iPhone sales top nine million units – September 23, 2013


  1. I ignored MDN’s “think before click” warning and looked at his site. Literally EVERY poster has commented how the text was setting records for moronic factless excrement.

    Everyone is repeating the same thing (pre-order numbers are NOT the same as sales data, which will come NEXT Monday).

    It was quite funny to see such unanimity in article comments; usually, you get at least few posts with the opposite opinion, even if it were quite dumb.

  2. You also can’t compare the relatively known quantity of the 5s in terms of size and the unknowns of the 6 and 6s. I would think a number of people are waiting to see them in person – especially when faced with difficulties in getting onto sites to order them.

  3. I am hearing 16 million over the weekend. So at this point, who knows. Since it’s pre-sales and we don’t get our phones until the 19th, obviously the “sales” can’t be counted until delivered… That 4 million will be added to whatever number they make this coming weekend. I be it will be 16 million…

    Why? Someone in China, seems to think that’s how many they got build. And as you know. the problem with Apple is not how many they sell, it’s how many they can build.

    Where as most companies try to tout how many phones they shipped as if they were sold. Apple, can’t make them fast enough. So there are many places you can measure their numbers and be pretty darn accurate.

    1. The 16 million is a baseless rumor started by “My Phone Daily” (I don’t want to link to that). They cite “sources in China” for the 16 million pre-orders as compared to “9 million pre-orders for the iPhone 5s”.

      There were no pre-orders for the 5s.

      Why would “sources in China” know how many pre-orders there were?

      16 million pre-orders seems completely absurd, especially given Apple’s own 4 million in 24 hours. To reach 16 million over the weekend, that would’ve meant that despite much longer ship times, twice as many people ordered on Saturday and that repeated itself on Sunday.


      1. The 4 million number is new, info. But what constitutes a preorder? I mean, first 24 hours is a good stopping point, but you can still preorder right? So that would be an interesting number all the way through Thursday night. Would all that count toward first weekend sales? Conceivably could that number end up larger than 16 mill?

        1. Yes, Apple, for whatever reason, provided just the first 24 hours of pre-orders. While pre-orders are still available, the ship times are as late as 3-4 weeks. My guess is that pre-orders after the first 24 hours drop considerably.

          In terms of what counts as first weekend sales…

          One big factor will be if they count units in customers’ hands. Or units that have been charged. Or all units shipped, received, or ordered.

          A lot of of those pre-orders aren’t going to be shipped or charged by the first weekend of sales.

          I also think we’ll see that some configurations won’t be available at stores on launch day. Specifically, the iPhone 6 Plus will not only sell-out on launch day but won’t even be available in all configurations. It will be like the Gold iPhone 5S last year where people camped out only to find that the store they camped out at didn’t have a single unit. (That was me, one of the first in line, camped out overnight at a flagship store… went home without a new iPhone).

          So I would take the first weekend sales with a grain of salt. It will break records, but only be a fraction of what it could’ve been if demand was capable of being met.

          Also any people are going to wait and see the 4.7″ and 5.5″ before making a decision. What really matters here is the long game.

          1. Apple counts sales as units delivered. If it’s carried out of the store, or signed for on delivery it’s a sale. It really doesn’t matter how many iPhones are sold the first weekend. Sales will be limited by supply. Phones can be made only so fast, and making 100 million of anything takes time. It’s not like there’s any real competition. If a sale doesn’t happen the first weekend it’s not going to result in an Android sale. People will wait for an iPhone. Apple is about to bury Samsung, Amazon, and Google. Dump your shares in those companies now while the P/E ratio is still irrational.

            1. “Apple counts sales as units delivered. If it’s carried out of the store, or signed for on delivery it’s a sale.”

              In the past, they’ve included units that had been charged, not necessarily delivered. Last year there were no pre-orders, and before that initial pre-orders (day 1 pre-orders) were charged by launch day and counted in initial sales whether they were delivered or not.

              My guess, is that they’ll do the same, providing a press release with sales being the total number of charges they made. That’s the data that Apple owns directly and can obtain directly from 3rd party retailers. The other way they could do this is by counting activations, but that really under-counts what the initial launch actually represents.

  4. We need send this guy to elementary school. Doesn’t know how to add. 24 hrs phone order vs 72 hrs first weekend sales.

    At 4M/24=12M/72, 9 vs 12 = 33.3% increase assuming the interest in 2014 was same as 2013.

    If demand for iPhone 6 is higher than last year, you go and figure it out!

    you moron !!

      1. No matter how big the number is, it will be to existing iPhone users will be the issue as weeks and months progress. This does nothing to fend off Android. Apple makes a lot of money selling to existing customers but is this the iPhone that brings this to a halt? Will iPhone 6S get traction? No so sure and watch for depleting iPad sales as well. SJ would of launched on iPhone 6 a time.

        1. I don’t think we will know if the iPhone 6s will get “traction” for about a year, if ever, since no such product exists. Will be interesting to see how the 6+ does though.

      2. What? Only 15 million! Apple should be ashamed for not selling twice that amount. Talk about hype. I’ve heard every company on the planet can move that many high-end devices in a weekend. No wonder Apple is doomed. From some articles I’ve read, Xiaomi can easily sell that many smartphones in a few hours and will be taking over Apple’s place in market share by next year.


        Lawd how these people make me sick. They think selling millions of high-end iPhones are like selling millions of Oreos or Hershey Kisses. How do they even listen to themselves talk such crap?

    1. of course he is not concerned since he gets paid for publishing lies and FUD against Apple…

      It is a waste of your time and $ in his pockets for every click he receives which means he wants to be controversial…

      We call such people a Wanker in UK and a title well deserved…

    1. Stupid Anus? Listen, I am sick and tired of all this Anus abuse.

      They produce more than their shares of shit.

      Where would we be without Anuses? I’ll tell you where, stuck with a colostomy bag, that’s where.

  5. Fool’s FUD. Very naughty Paul Ausick writes for 24/7 Wallnut St., especially since Apple already said:

    “iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do…. Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

    The coke trade must be brisk on Wallnut Street these days:
    – Expectations of the beyond-spectacular.
    – Dire hallucinations.
    – Delusions of grandeur.
    – Gluttonous feeding of ego to the detriment of others.

    IOW: Profound personal insecurities about securities. 😉

  6. At least he’s famous for the next 15 min. The downside is that he’s deemed a complete idiot for the rest of his technology journalist career. If he really is a journalist. lol

  7. Paul Ausic is a moron.
    ^^^ You might look at this post and think, “What’s the point?” The point is, MDN is constantly added to Google.

    Try Googling “eric willard is a moron” and you’ll find an MDN article dated back in 2006. I love keeping these fools alive in cyberspace, where their names are attached to adjectives they didn’t want to see.

  8. The amazing thing about the 4 million pre-orders is that so many people are waiting to check out the new iPhones in order to decide between 4.7″ and 5.5″.

    That, and that the pre-ordering system was overloaded and ship times delayed into mid-October.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.