“Apple Inc. reported that the company had sold more than 4 million of its new iPhone 6 and iPhone 6 Plus in the first 24 hours that the devices were available for pre-ordering,” Paul Ausick writes for 24/7 Wall St. “What the company did not say was how many of the new smartphones it sold for the entire three-day weekend.”
“When Apple announced its first weekend sales total last year after the introduction of the 5c and the 5s, the company said it had set a new record for the first three days of 9 million units,” Ausick writes. “There is no such claim this year.”
“Is this bad news? Investors seem to think it’s not great news,” Ausick writes. “Shares were trading up less than 1% in Monday’s premarket session, which is not exactly a euphoric response to the first weekend’s sales.”
Full article – Think Before You Click™ – here.
MacDailyNews Take: There is no such claim this year because Apple’s iPhone 6 and iPhone 6 Plus have not yet gone on sale. Comparing the first 24-hours of pre-sales vs. the first 3-day weekend of actual sales last year is something that can only be attempted by the morbidly moronic.
24-hours of pre-sales ≠ three-days of actual sales
BTW, Paul, enjoy googling your name and finding our headline on the first page of results. You might want to remember that before you try fomenting next time.
Apple’s iPhone 6 and iPhone 6 Plus go on sale on Friday, September 19 at 8am local time.
We’ll be more than happy to compare last year’s opening weekend iPhone sales vs. this year’s once this year’s opening weekend iPhone sales actually occur (assuming Apple makes the figures available).
AAPL shares are currently trading up, at $102.60, less than a percentage point away from setting yet another all-time high.
Apple sets new record: First day preorders for 64-bit iPhone 6/Plus top four million units – September 15, 2014
Apple destroys smartphone sales record: First weekend iPhone sales top nine million units – September 23, 2013