“T-Mobile US added 2.75 million customers in August, the largest number of monthly subscriber additions in its history, the carrier announced at a company event on Wednesday,” Marina Lopes reports for Reuters. “Led by quirky Chief Executive John Legere, the third-largest wireless operator in the U.S. has turned around years of subscriber losses through aggressive promotions in the past year and a half.”
“The company also announced that it will enable its phones to allow customers to seamlessly be transferred onto WiFi networks where its network doesn’t reach,” Lopes reports. “Current subscribers can trade in their devices for phones enabled with Wifi connectivity when they sign up for the company’s early upgrade program. The carrier is also offering a free personal CellSpot site customers can place wherever they lack coverage.”
“The move comes the day after Apple Inc. announced it will release an iPhone programmed with technology to allow automatic shifts between WiFi and carrier networks,” Lopes reports. “‘Apple’s announcement set the road map for this,’ said Legere at the event. ‘It gives us the option to turn the wireless industry on its head starting with trashing the old rules about where cellular ends and WiFi begins,’ he said.”
Read more in the full article here.
MacDailyNews Take: Letting people try Apple’s revolutionary 64-bit, Touch ID-enabled iPhone 5s free for a week was a genius move by Legere. As iPhone 5s owners know, once you touch one, you can’t let go!*
*Until September 19th, that is. 😉
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T-Mobile US lets customers stream unlimited iTunes Radio, other streaming services without data charges – June 20, 2014
T-Mobile US will give anyone a free Apple iPhone 5s with unlimited data to test for a week – June 19, 2014