Tiernan Ray reports for Barron’s, “Into the fray over Apple’s potential entrance into electronic payments today enters Rod Hall of J.P. Morgan, who has an Overweight rating on the shares, and a $108 price target, writing that there is a ‘high probability’ of the company announcing something at next Tuesday’s media event in Cupertino, and that the benefit to the company may be ‘significant platform lock-in.'”
“There are multiple routes to Apple delivering payments to its users, with increasing levels of payoff for the company but also increasing risk, notes Hall,” Ray reports. “Hall thinks Apple will probably have just ‘virtual’ versions of credit cards on devices like the iPhone running its iOS software.”
Read more in the full article here.
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