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September 9th: The beginning, or the beginning of the end, of Apple’s Tim Cook Era

“It’s going to be a big show in Cupertino September 9th. We’ll see at least one new phone,” Mark Sullivan writes for VentureBeat. “But most importantly we’ll see what could be called the first product of the Cook era, an Apple smartwatch.”

“The unveiling will be held at the Flint Center in Cupertino, the same venue where the world got its first look at the Mac,” Sullivan writes. “Apple is already building a big new structure outside the venue — a big white box with something mysterious inside.”

“The watch is the first wholly new product Apple has developed since Steve Jobs’ death and Cook’s ascension to CEO. It represents the answer to the question of whether or not Cook has, or lacks, the ‘vision thing,'” Sullivan writes. “When the moment finally arrives, I believe Cook will walk out with the new Apple watch on his wrist. His future at Apple will be all tied up in that little piece of glass and brushed metal.”

Read more in the full article here.

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