“In less than two weeks Apple is expected to unveil the latest iteration of the iPhone, and consumers have a long laundry list of what they’d like to see in the latest version,” Jefferson Graham reports for USA Today. “In a survey of 1,000 iPhone owners, retailer uSell found the number one improvement desired deals with power. ‘I really need a better battery,’ says Suzanne Monsen, visiting from Norway. ‘I have to charge it once or twice a day.'”
MacDailyNews Take: Either you do not know how to use your iPhone, Suzanne, or it is broken. More info here (how to maximize iPhone battery life) and here (battery replacement program).
“In the uSell survey, 37% chose improved battery. Other improvements folks want to see: No. 2: Bigger screen (19.2%). Apple is expected to make folks happy with a bigger, 4.7 inch model – up from 4 inches for the iPhone 5s. Rival Galaxy models from Samsung top 5 inches. No. 3: Better camera (11%). No. 4: Better phone reception (11%). No. 5: More storage (10%). When it comes to most desired new features for the iPhone, the majority of consumers (45.5%) said they wanted the seemingly impossible: an unbreakable, un-scratchable screen.”
Read more in the full article here.
MacDailyNews Take: Unsurprisingly, the majority of survey respondents are simply parroting back iPhone 6 rumors after months of Apple – GT Advanced man-made sapphire news. If the news in the preceding months were instead heavy on, say, a wraparound display, that would likely be the survey’s top choice.
A lot of times, people don’t know what they want until you show it to them. – Steve Jobs, May 12, 1998