“In less than two weeks Apple is expected to unveil the latest iteration of the iPhone, and consumers have a long laundry list of what they’d like to see in the latest version,” Jefferson Graham reports for USA Today. “In a survey of 1,000 iPhone owners, retailer uSell found the number one improvement desired deals with power. ‘I really need a better battery,’ says Suzanne Monsen, visiting from Norway. ‘I have to charge it once or twice a day.'”
“In the uSell survey, 37% chose improved battery. Other improvements folks want to see: No. 2: Bigger screen (19.2%). Apple is expected to make folks happy with a bigger, 4.7 inch model – up from 4 inches for the iPhone 5s. Rival Galaxy models from Samsung top 5 inches. No. 3: Better camera (11%). No. 4: Better phone reception (11%). No. 5: More storage (10%). When it comes to most desired new features for the iPhone, the majority of consumers (45.5%) said they wanted the seemingly impossible: an unbreakable, un-scratchable screen.”
Read more in the full article here.
MacDailyNews Take: Unsurprisingly, the majority of survey respondents are simply parroting back iPhone 6 rumors after months of Apple – GT Advanced man-made sapphire news. If the news in the preceding months were instead heavy on, say, a wraparound display, that would likely be the survey’s top choice.
A lot of times, people don’t know what they want until you show it to them. – Steve Jobs, May 12, 1998