Apple chooses September 9th event venue where Steve Jobs unveiled the Mac

“Apple Inc. is seldom first with new technologies, yet it’s been able to create huge product categories,” Adam Satariano and Peter Burrows report for Bloomberg. “The company did that with iPods for the MP3 player market in 2001, iPhones for the smartphone industry in 2007 and iPads for tablets in 2010.”

MacDailyNews Take: And, you guys forgot, with the Macintosh for personal computers in 1984 and iTunes Store for the music industry in 2003.

“Now the Cupertino, California-based company will attempt to repeat that feat in wearables, an emerging group of devices that track people’s activity and health. Apple will introduce a wearable gadget along with new iPhones on Sept. 9, a person with knowledge of the plans said. Notices for the event, which will also take place in Cupertino, were sent out today,” Satariano and Burrows report. “The new device also will give the clearest sign yet of where the company is headed without Steve Jobs at the helm. Cook, who took over almost three years ago to the day, has been under pressure to show that the company will continue to deliver breakthrough products. ‘How he’s perceived in the next few years will be decided in the next four months,’ said Gene Munster, an analyst at Piper Jaffray Cos., who has the equivalent of a buy rating on Apple’s stock.”

Image of mysterious structure taken on August 20, 2014 (via MacRumors)
Image of Apple’s mysterious structure being built next to the Flint Center in Cupertino taken on August 20, 2014 (via MacRumors)

“For veteran Apple watchers, the company’s decision to introduce the product at the Flint Center for the Performing Arts near its headquarters is a sign that the company sees this as major milestone,” Satariano and Burrows report. “The venue is the same spot where Jobs introduced the Macintosh computer in 1984 and then the colorful iMac, which spurred a revival of the company in the late 1990s.”

Read more in the full article here.

Related articles:
Apple building massive structure at Flint Center for September 9th special event – August 28, 2014
Apple set to unveil new iPhones and wearable device on September 9th – August 28, 2014
It’s official: Apple invites media to September 9th special event – August 28, 2014


  1. Tim Cook knows that when he promised ‘great things’ months ago that he had better deliver and he had the inside knowledge to know that he could. Some press pundits have doubted Tim.

    I personally think Tim is going to have a blowout of an introduction in just over a week.

  2. I bet Sarah Palin can sit on her porch and see a flurry of activity at Samsung company headquarters in Seoul, as the little thieves scurry around amassing white box materials…so they can copy what you can as soon as you can…

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