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Trade-in volume signals tremendous pent-up demand for larger-screen Apple iPhone

“Apple will have a ‘tremendous’ opening for the iPhone 6, buyback vendors said today, basing their predictions on activity so far by consumers locking in prices for their old smartphones,” Gregg Keizer reports for Computerworld “‘There’s tremendous pent-up demand for a larger-screen iPhone,’ said Jeff Trachsel, chief marketing officer at NextWorth, a Billerica, Mass.-based company that buys used consumer electronics devices, including tens of thousands of iPhones each year, and resells them domestically or overseas.”

“Trachsel and others based their opinions on an increase this week in the number of quote requests for used iPhones. ‘We’ve seen a lift of about 350% from the baseline this week,’ said Trachsel, referring to quote volume since Monday compared to the average of the month prior to that. ‘That’s up from a lift of 182% last year, or almost two times the acceleration,'” Keizer reports. “Boston-based Gazelle has seen a similar boom in quote volumes. ‘We’ve seen a 50% increase compared to 2013,’ said Alyssa Voorhis, a senior tech analyst at Gazelle, in an interview.”

“Voorhis also cited a recent survey commissioned by Gazelle to back up her contention that the new iPhone would be a hit,” Keizer reports. “‘Forty-six percent of all smartphone owners want an iPhone 6, and they’re particularly interested because of the larger screen, even though they haven’t seen it yet, only bits and pieces of [leaked] components,”‘ Voorhis said. Another 21% said they were undecided, but she suspected that many of those were only waiting for confirmation of the rumors.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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