Many U.S. merchants that place mobile at the core of their e-commerce strategy are reaping big rewards. The 366 U.S. retailers in the 2015 Mobile 500, released today by Internet Retailer, will reach m-commerce sales of $59 billion in 2014, up 74% from $34 billion in 2013. Mobile sales will account for 23% of total 2014 online sales of the U.S. merchants in the 2015 Mobile 500. By contrast, e-retail sales in the U.S. grew 15.7% in Q2 2014, according to the Commerce Department.
With their combined $30.8 billion in 2014 mobile sales, No. 1-ranked Amazon.com Inc. and No 2.-ranked Apple Inc. command a 37% share of total Mobile 500 m-commerce sales, the 2015 Mobile 500 finds. But since the mobile commerce market is far from mature, there’s still plenty of room for growth and new players, both domestically and internationally. There are 134 overseas retailers in the 2015 Mobile 500, and they’re expected to reach $25 billion in m-commerce sales in 2014, up an impressive 96% from $13 billion in 2013. The Mobile 500 estimates that the world’s 500 largest mobile commerce businesses combined will increase their mobile sales by 80% in 2014 to more than $84 billion.
The quantum leap in mobile sales growth worldwide prompts many retailers to prioritize their tech spending and match consumers’ online shopping behavior, which leans toward mobile shopping on apps as opposed to shopping on a mobile web site. A breakdown of 2014 app sales as percentage of total mobile sales is just one of the many new metrics the 2015 Mobile 500 provides. The research guide analyzes the world’s 500 leading mobile commerce merchants by 53 data elements—including mobile traffic, site speed on smartphones, mobile conversion rate, mobile average ticket, a breakdown of mobile sales between smartphones and tablets, key vendors used, and dozens of other metrics.
“Mobile commerce is like a hurricane rearranging the coastline of e-retailing,” observes Internet Retailer publisher and chairman Jack Love, in a statement. “For e-retailers trying to ride the wave rather than being swamped by it, the 2015 Mobile 500 is a survival guide to e-commerce in the mobile age.”
The 2015 Mobile 500 has been expanded by 25% and is available in a 384-page print as well as a digital version. The guide’s data can also be accessed through an online subscription to Top500Guide.com.
Source: Internet Retailer