“Apple has added a specific Beats by Dr. Dre section to the online Apple store, shoppers note,” Electronista reports.
“The page has its own tab under the Accessories section,” Electronista reports. “Apple has sold Beats headphones and speakers for some time, but since the latter’s acquisition, it has begun highlighting the products both online and at retail.”
Great sound should never be an afterthought. In every pair of Beats headphones, every speaker, every note, you’ll experience the unique blend of science and artistry that lets you hear your music the way the artist intended. Don’t just listen. Hear. – Apple Store Online
Read more in the full article here.
MacDailyNews Take: Holy crap, Apple Store blurb writer, what a bald-faced lie that is!
Beats. A triumph of marketing over sound quality. – MacDailyNews, May 8, 2014
Related articles:
Apple officially welcomes Beats Music and Beats Electronics to the Apple family – August 1, 2014
Beats $3.2 billion sale to Apple proves it’s great, but not necessarily at headphones – July 18, 2014
How Jimmy Iovine, Dr. Dre and Ian Rogers could transform Apple’s tech culture – June 6, 2014
Apple insiders: Arrogant Apple managers are the reasons why iTunes Radio sucks, Ping failed, and Apple had to buy Beats – June 5, 2014
Apple’s Beats buy is two-sided for music streaming rivals – June 1, 2014
Apple paying under $500 million for Beats Music streaming service – May 30, 2014
With Beats, Apple has its next iPod – May 29, 2014
Jimmy Iovine: Apple’s new music impresario – May 29, 2014
Tim Cook: Beats acquisition a ‘killer’ deal for Apple – May 29, 2014
Did Tim Cook just pay $3 billion for his successor, Jimmy Iovine? – May 29, 2014
Steven Levy: With Beats Music service, Apple’s Tim Cook goes against the wisdom of Steve Jobs – May 29, 2014
Apple + Beats = MTV? – May 29, 2014
Eddy Cue and Jimmy Iovine: Steve Jobs would be extremely proud of Apple today – May 29, 2014
Jimmy Iovine brings his own brand of ‘reality distortion field’ to Apple – May 29, 2014
JPMorgan: Apple may spin-off Beats Electronics business – May 29, 2014
Apple CEO Cook: Beats deal a ‘no-brainer’ – May 28, 2014
Tim Cook’s internal memo to Apple employees regarding Beats acquisition – May 28, 2014
It’s official: Apple acquires Beats Music and Beats Electronics for $3 billion – May 28, 2014