Apple has debuted a new television advertisement called “Dreams” on U.S. broadcast and cable networks.
The new spot shows a variety of people using iPhone 5s (along with an 11-inch MacBook Air) to monitor weather, set precious stones into jewelry, translate language, examine flight plans, take fire emergency calls, conduct veterinary care, paint murals, and meter soil pH.
The ad closes with the text, “With the power of iPhone 5s, you’re more powerful than you think,” then “iPhone 5s,” and finishes on the Apple logo.
On their YouTube channel page, Appel notes that the music used throughout the voiceover-free ad is a song called “When I Grow Up” by Jennifer O’Connor.
Direct link to video here.