“Swatch plans to equip its Swatch Touch line of plastic watches with electronic functions to measure personal fitness, in a bid to tap into the market for wearable gadgets, the company’s chief executive told a newspaper.,” Katharina Bart and Silke Koltrowitz report for Reuters. “He made his remarks several days after the firm denied working with Apple on a smartwatch project.”
“‘Beginning in 2015, we will integrate fitness functions into Swatch Touch,’ Swatch Chief Executive Nick Hayek told Sunday’s Neue Zuercher Zeitung am Sonntag, a Swiss weekly,” Bart and Koltrowitz report. “‘It will remain a watch, but will have all today’s usual functions to monitor physical fitness.'”
Bart and Koltrowitz report, “Like most Swiss luxury watchmakers Swatch has hesitated to jump on the bandwagon for wearables device with interactive functions.”
Read more in the full article here.
MacDailyNews Take: Either he’s working with Apple or he sounds like this:
Beginning in 1909, we will integrate self-propulsion into Carriage Plush. It will remain horse-drawn, but will have all today’s usual functions to drive without horses. – Nicholas Keyah, American Horse-Drawn Carriage Company Ltd., 1907
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