“As happy as Steve Jobs would have been at Tim Cook’s success growing and managing his company, you have to wonder if he would have cringed when Cook called IBM a kindred spirit,” David Eller writes for The Motley Fool. “Its more likely that Cook found a kindred spirit in IBM’s openness to partner up rather than the culture and values of the organization. That said, this is clearly value creating for Apple shareholders.”
“Apple is the king of the consumer and IBM has a trusted footprint in virtually every multinational enterprise in one form or another. Despite their respective huge presences, there is virtually no overlap between them,” Eller writes. “It’s really a natural fit if the two cultures don’t create friction and it seems like they will be more independent than codependent.”
“This announcement could be one of the biggest stories in tech investing this year,” Eller writes. “Apple shareholders should celebrate this shift since the partnership is about to increase Apple’s distribution dramatically as IBM contributes the part time efforts of its 100,000 consultants and developers.”
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