“In the past four years, mobile shopping in the U.S. has grown 19-fold, according to a report issued Monday by Custora, an e-commerce platform that works with retailers from Ann Taylor to Etsy,” Philip Elmer-DeWitt reports for Fortune.
“The iPhone accounts for 53.6% of orders made by phone,” P.E.D. reports. “The Pad accounts 79.9% of tablet orders, but Samsung and Amazon are gaining with 12% and 4%, respectively.”
P.E.D. reports, “Mobile phone purchases tend to be small-ticket items. Most shoppers wait until they get to a tablet or computer to buy the expensive stuff.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]