Morgan Stanley ups Apple price target to $110 on iWatch potential

“Apple’s ecosystem, says Katy Huberty, may be stickier than most investors think,” Philip Elmer-DeWitt reports for Fortune.

“Morgan Stanley, whose Apple estimates tend to be on the conservative side, raised its Apple price target Monday — to $110 from $99 — and added iWatch estimates to its model for the first time,” P.E.D. reports. “Apple’s integrated ecosystem of devices, software and services may be stickier than most investors think, writes Katy Huberty, citing proprietary AlphaWise consumer surveys that show Apple’s leading brand loyalty continuing to grow.”

P.E.D. reports, “It’s that loyalty and the so-called “halo effect,” Huberty writes, not the current watch market, that will drive sales of the unannounced product that she (like everybody else) is calling the iWatch.”

Read more in the full article here.


  1. My only fear is that many analysts seem to view the so called iWatch as being a market similar to the iPhone and iPad. Due to size alone it’s not going to be something that Apple are going to be able to charge as much for as an iPhone, or even an iPad – at least now whilst selling the same volumes of it. It will likely make a lot of money, but I doubt it’s the next big thing to replace the iPhone, in the same way the iPhone did the iPod.

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